B.B. King's Start in Memphis: WDIA Radio

Name: B.B. King's Start in Memphis: WDIA Radio
Uploaded: 2016-02-08T21:02:36Z
Duration: P79S
Description: B.B. King tells the story of how a product jingle got him a gig at WDIA in Memphis, TN, the country's first radio station to program exclusively for African-Americans. King approached the white station owners for an audition, and they asked him for a tune for Peptikon, which King provided on the spot. Peptikon, a so-called medicinal tonic, became the product sponsor for King's own regular show.

Clip: 02/12/2016 | 1m 19s | Video has closed captioning.

B.B. King tells the story of how a product jingle got him a gig at WDIA in Memphis, TN, the country's first radio station to program exclusively for African-Americans. King approached the white station owners for an audition, and they asked him for a tune for Peptikon, which King provided on the spot. Peptikon, a so-called medicinal tonic, became the product sponsor for King's own regular show.

Aired: 02/12/16

Rating: NR

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Support for American Masters is provided by the Corporation for Public Broadcasting, AARP, Rosalind P. Walter Foundation, Judith and Burton Resnick, Blanche and Hayward Cirker Charitable Lead Annuity Trust, Koo …

Support for American Masters is provided by the Corporation for Public Broadcasting, AARP, Rosalind P. Walter Foundation, Judith and Burton Resnick, Blanche and Hayward Cirker Charitable Lead Annuity Trust, Koo and Patricia Yuen, Lillian Goldman Programming Endowment, Seton J. Melvin, Thea Petschek Iervolino Foundation, Anita and Jay Kaufman, The Philip and Janice Levin Foundation, Kate W. Cassidy Foundation, The Blanche and Irving Laurie Foundation, The Ambrose Monell Foundation, Ellen and James S. Marcus, The Charina Endowment Fund, The Marc Haas Foundation and public television viewers.

B.B. King's Start in Memphis: WDIA Radio

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